Increasingly, program managers are required to evaluate programs with multiple outcomes against costs. This is difficult when program outcomes are not easily translated into a common metric. This article compares cost benefit analysis with Multiple Attribute Utility Technology and discusses the application of judgment in both analytical techniques. Multiple Attribute Utility Technology is illustrated with a case example to demonstrate how it may be applied to evaluate the cost-effectiveness of programs with multiple intangible outcomes. (Contains 4 tables and 1 figure.)