Jen Harrington is the owner and pastry chef of Sweet Conclusion, a bakery in Tampa, Florida. Most of Harrington's business comes from baking wedding cakes, but she has been attempting to attract customers to her retail bakery, where she sells cupcakes, pies, ice cream, and coffee. Nearly four years she opened Sweet Conclusion, the retail part of her business has not been as successful as she had hoped. Harrington wonders how she can make the other parts of her business more successful. Readers have the opportunity to develop and evaluate strategies for attracting more customers to Harrington's retail bakery. (Contains 3 tables and 1 note.)