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ERIC Number: EJ896965
Record Type: Journal
Publication Date: 2010-Sep
Pages: 9
Abstractor: ERIC
Reference Count: 8
ISSN: ISSN-1080-5699
Developing Student Communication Skills while Assisting Nonprofit Organizations
Addams, H. Lon; Woodbury, Denise; Allred, Tony; Addams, Joel
Business Communication Quarterly, v73 n3 p282-290 Sep 2010
Business writing instructors work diligently at raising the level of student writing performance in business communication classes. Some students, however, need additional motivation to apply writing concepts and perform to their highest level. Typically, business students are confronted with hypothetical writing situations, such as claim letters, sales letters, and case analysis reports, and they receive instruction in writing principles, such as tone, audience analysis, conciseness, and mechanics. Yet the authors' experience has taught them that students want to see the tangible results of their writing, and one way to do that is to incorporate actual business situations into assignments. If nonprofit organizations are selected, they could benefit financially from well-crafted student-generated documents. This article provides communication instructors with two persuasive writing assignments that use nonprofit clients as a vehicle. The authors have designed two assignments that they believe motivate students because of the impact they could have on these organizations, and because they offer students opportunities to interact with business professionals in client-student relationships.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A