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| Perspectives: Policy and… | 1 |
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Direct linkTemple, Paul – Perspectives: Policy and Practice in Higher Education, 2006
It seems difficult to have a discussion about anything in a university or college today that does not involve branding: "what does this say about our brand?", "how is our brand perceived?", "what are our brand values?", and "are we living the brand?" (according to the American Marketing Association, this means "aligning actions with your Brand…
Descriptors: Higher Education, Marketing
