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Direct linkSchatz, Monika; Popovic, Ana; Dervin, Fred – Discourse: Studies in the Cultural Politics of Education, 2017
Since the recent global paradigm shift in the governance of higher education toward business and marketing, internationally competitive education is increasingly considered as an asset for governments. Consequently, governments started to invest in education branding and marketing their educational systems. In Finland, national interest in…
Descriptors: Foreign Countries, Educational Practices, Higher Education, Universities
