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Direct linkRushing, Keith; Asperin, Amelia Estepa – Journal of Child Nutrition & Management, 2012
Purpose/Objectives: The objectives of this project were to investigate the application of brand personality concepts in the school nutrition (SN) setting and to explore high school students' awareness and acceptance of these branding initiatives. Methods: An embedded, multiple-case replication design included structured interviews with SN…
Descriptors: Nutrition, Food Service, Dining Facilities, Marketing
