ERIC Number: EJ511458
Record Type: Journal
Publication Date: 1995
Understanding Cultural Preferences of Arab Communication Patterns.
Zaharna, R. S.
Public Relations Review, v21 n3 p241-55 Fall 1995
Discusses how American public relations practitioners and scholars can incorporate intercultural communication into their work with Arab clients in the United States. Explains how several frameworks were used to develop a chart on "cultural communication preference" for Americans and Arabs, and that in Arab culture, the emphasis is on form over function and on affect over accuracy. (PA)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A