NotesFAQContact Us
Collection
Advanced
Search Tips
Source
Publication Type
Information Analyses1
Opinion Papers1
Speeches/Meeting Papers1
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Did you mean areas AND American?
Showing one result Save | Export
Neff, Bonita Dostal – 1992
In 1990 Daniel Bellack advised in an article that business people should "give up the search for the fabled 'global customer.' There's no such thing. Instead, be sure you understand each local market--it's custom, culture, and, of course, language." Understanding each local market is a big challenge for the communication professional in…
Descriptors: Business, Cultural Differences, Females, Higher Education