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British Council, London (England). English Language and Literature Div. – 1984
A description of the role and status of the English language in the Yemen Arab Republic begins with a general statement concerning the distribution of English speakers and the use of English language materials. Subsequent sections outline: (1) the use and status of English within the educational system at all levels, including teacher education;…
Descriptors: Creative Writing, Educational Administration, Educational Planning, Elementary Secondary Education
International Communication: A Multicultural Challenge for the Professional in Multinational Organizations.
Neff, Bonita Dostal – 1992
In 1990 Daniel Bellack advised in an article that business people should "give up the search for the fabled 'global customer.' There's no such thing. Instead, be sure you understand each local market--it's custom, culture, and, of course, language." Understanding each local market is a big challenge for the communication professional in…
Descriptors: Business, Cultural Differences, Females, Higher Education