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Did you mean areas AND American?
Neff, Bonita Dostal – 1995
Teaching public relations from an American perspective should be reconsidered: current textbooks barely mention multicultural and international concerns except in most cases as a secondary issue. The current paradigm emphasizes the media with the first amendment serving as the cornerstone of the emphasis. The American approach to international and…
Descriptors: Cultural Differences, Cultural Exchange, Global Approach, Higher Education
International Communication: A Multicultural Challenge for the Professional in Multinational Organizations.
Neff, Bonita Dostal – 1992
In 1990 Daniel Bellack advised in an article that business people should "give up the search for the fabled 'global customer.' There's no such thing. Instead, be sure you understand each local market--it's custom, culture, and, of course, language." Understanding each local market is a big challenge for the communication professional in…
Descriptors: Business, Cultural Differences, Females, Higher Education