This article looks at how Extension faculty and administrators perceive digital scholarship in relation to their institutions' reward systems. Our survey data suggest that even when land-grant institutions have policies in place to reward alternative or new forms of scholarship, these policies are often unclear or inaccessible, are not reflected in job descriptions, and do not provide enough detail to ensure consensus among colleagues. Clear policies that reward digital scholarship and recognize the prominent role of technology in university-wide engagement efforts have become increasingly crucial because of budgetary constraints and the changing behaviors and preferences of Extension clients. (Contains 6 tables.)