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Ding, Huiling; Ding, Xin – Business Communication Quarterly, 2013
This article proposes the use of a four-component multimodal employment project that offers students a 360-degree understanding of the rhetorical situations surrounding job searches. More specifically, we argue for the use of the four deliverables of written resumes and cover letters, mock oral onsite interview, video resume analysis, and peer…
Descriptors: Rhetorical Criticism, Job Application, Job Analysis, Job Search Methods
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Gretton, Linda Burak – Business Communication Quarterly, 2009
The current pharmaceutical industry, whose origins date from the early 20th century, and the biotechnology industry, which emerged in the 1980s both have foundations built on the modern scientific method and share a mission to develop new drugs for humans and animals. At the same time, they are also made distinct by size (small biotechs versus…
Descriptors: Figurative Language, Biotechnology, Postmodernism, Pharmaceutical Education