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Preis, Michael W.; Kellar, Gregory M.; Crosby, Elizabeth – American Journal of Business Education, 2011
Today's NetGen students require more multimedia and interactive learning environments and greater participation than previous generations. Personal response devices (PRDs, sometimes called Audience Response Devices or ARDs, better known as clickers) show promise in helping to meet that need. This article explores the literature of PRDs to develop…
Descriptors: Student Attitudes, Marketing, Management Development, Audience Response Systems