Production-oriented approach may provide us with a brand new perspective to our current college English reading instruction. Under this approach, teaching reforms need to be initiated in respects of teaching objectives, teaching materials, teaching methods and assessment. Instructors are required to design appropriate output tasks to stimulate learners' motivation in reading. In addition, a wide variety of teaching activities need to be designed to fully involve students in classroom activities and ensure the completion of output tasks. The teaching materials should not only be aimed at improving students' language knowledge, but also is conducive to students' cross-cultural competence. Finally, immediate assessing and delayed assessing should be employed to guarantee the best possible learning results.