Classroom teachers could learn a lesson from football coaches. Evidence suggests they know more about how their coaching affects their athletes' performance than classroom teachers do regarding student achievement. It is equally possible that the athletes are learning more quickly and in a deeper way than students in the classroom. Why? One reason is that coaches continue to be light years ahead of K-12 teachers and administrators in using video annotation tools (VATs) that promote teaching and learning. VATs allow users to input video, clip and annotate it, and store it on a web site. Authorized viewers can access the web site to view and annotate the video, and most importantly, learn how to improve their teaching, while schools and districts can use VATs to standardize practices.