The current study uses survey methods to understand how US college students' use of various types of social media, such as social networking websites and text messaging on smart phones, as well as consumption of traditional media, such as watching television and reading books for pleasure, is (or is not) related to intellectual cognitive processing and performance in school. The current results, which were based on a number of multiple regression analyses, revealed college students' use of traditional media appears to be a significant and viable predictor of both college students' grade point averages (GPAs) and their levels of need for cognition (NFC). On the other hand, college students' use of socially interactive technologies appears to be wholly unrelated to college students' GPAs and their levels of NFC. Implications of these findings, both in terms of the relationships among social and traditional media use and success at school as well as relationships among shifts in young people's media use habits and possible related shifts in their levels of cognitive processing, are explored.