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Peer reviewed Peer reviewed
ERIC Number: EJ532717
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
Focus Groups Help To Focus the Marketing Strategy.
Ashar, Hanna; Lane, Maureen
Journal of Marketing for Higher Education, v7 n2 p33-41 1996
A university-based degree completion program for adults conducted focus group research to refine market positioning and promotion. Focus groups averaged five current students and recent graduates who reflected, demographically, the current student population. Results gave insight into reasons for selecting the university, aspects of the program most beneficial to students, and key concepts to emphasize in promotion. (MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A