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Showing 61 to 75 of 90 results Save | Export
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Soules, Aline – portal: Libraries and the Academy, 2001
Discusses the concepts of marketing and relationship management as they apply to libraries. Topics include perceptions of the profession; environments that libraries operate in; connecting content and users through access and services; and the need for reliable and consistent collection of effective data. (Author/LRW)
Descriptors: Access to Information, Data Collection, Libraries, Library Collections
Alabama State Dept. of Education, Montgomery. – 1990
This course of study provides a framework for the content of a program in marketing education as part of the Alabama vocational education program. The course of study was designed to assist educators in developing and maintaining high quality vocational programs and to ensure uniformity of vocational programs. Following a description of the…
Descriptors: Advertising, Cooperative Education, Core Curriculum, Course Content
Beder, Hal – New Directions for Continuing Education, 1986
Presents an overview of marketing concepts and principles. These include (1) organizational objectives, (2) exchange, (3) value, (4) market segmentation, (5) market position, (6) consumer analysis, (7) product, (8) promotion, (9) place, and (10) price. (CH)
Descriptors: Continuing Education, Institutional Advancement, Marketing, Postsecondary Education
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McKenna, Judy; Miller, Jacque; Curtis, Lisa – Journal of Family and Consumer Sciences, 2004
Acknowledging the pain and loss senior citizens experience due to fraud, the Denver District Attorney's Office launched a campaign--"Clergy Against Senior Exploitation (CASE)"--to reduce fraud perpetrated on older persons. The thrust of this project was preventing fraud by educating older adults through their religious affiliations in…
Descriptors: Deception, Older Adults, Risk, Consumer Science
Cooper, William D., Ed.; And Others – 1985
These proceedings contain the following eight papers: "Identifying Problems that Impede the Operations of a Business and Services that May Help Overcome Them" (William T. Price, Jr.); "A Comparison of Computer-Assisted Instruction and Traditional Modes of Instruction in Principles of Marketing Classes" (Gerald Crawford, Jack W. Crocker, Margie S.…
Descriptors: Access to Education, Career Development, Computer Oriented Programs, Cooperative Education
Brophy, John W. – 1972
This is a collection of multi-media packets for each of the following business subjects: (1) Introduction to Business; (2) Principles of Marketing; (3) Principles of Advertising; (4) Principles of Retailing/Merchandising; and (5) Principles of Salesmanship. Each packet includes information regarding: (1) most relevant textbooks; (2) Suggested…
Descriptors: Audiovisual Aids, Business Education, Educational Media, Marketing
Ballew, Jerry L. – 1995
This paper reports on the critical role that marketing can have on the health, physical education, recreation, and dance professions (HPERD) and on a national survey of college administrators in the field and their attitudes and practices at the college level. The first half of the paper briefly traces the growing impact of marketing on service…
Descriptors: Administrator Attitudes, Administrators, College Administration, Dance Education
Syre, Thomas R.; Wilson, Richard W. – Health Education (Washington D.C.), 1990
This article discusses role delineation in the health education profession, defines and presents principles of health care marketing, describes marketing plan development, and examines major ethical issues associated with health care marketing when utilized by community health educators. A marketing plan format for community health education is…
Descriptors: Community Health Services, Ethics, Health Education, Health Promotion
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Boehm, Amnon; Itzhaky, Haya – Child Abuse & Neglect: The International Journal, 2004
Objective: Too often communities remain silent in response to cases of sexual assault of children. Members of the community are afraid to report such incidents and victims are reluctant to seek and accept treatment. The purpose of the paper is to examine whether application of a social marketing approach may serve as an effective means for…
Descriptors: Foreign Countries, Community Programs, Sexual Abuse, Jews
Cockrum, Jim – 1992
This curriculum guide was developed to help teachers use the new textbook adopted by Texas in 1991-92 for teaching the 1-semester Principles of Marketing course. The guide is organized in four sections. The first section contains information on using the curriculum guide, including an overview, sample lesson plans and other worksheets, suggestions…
Descriptors: Classroom Techniques, Competence, Course Content, Course Descriptions
Newton, Greg – 1986
This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…
Descriptors: Adult Education, Employment Programs, Job Training, Marketing
Garfinkel, Alan; Schrank, Holly L. – 1990
College language teachers should become more aware of the needs of the job market and the specific ways that language majors can use their unique characteristics to satisfy those needs. Then students must be made aware of this information. The principles of marketing can be used to examine job requirements. Steps in applying these principles…
Descriptors: Career Awareness, College Faculty, Employment Opportunities, Higher Education
Culp, Marguerite McGann – 1987
This paper applies business marketing principles to college student services, introduces a model for measuring the life cycle of a service, outlines strategic planning procedures, and describes the implementation of a comprehensive student service marketing program at Seminole Community College in Florida. An overview of marketing defines…
Descriptors: Community Colleges, Marketing, Planning, Program Development
University of Northern Iowa, Cedar Falls. – 1989
This business education curriculum model contains elementary, middle/junior high, and high school business education courses for Iowa students in the following areas: accounting, basic business, information processing, marketing, and general topics. A curriculum model provides specific courses for different educational levels. Each area contains…
Descriptors: Accounting, Advisory Committees, Articulation (Education), Basic Business Education
Meaders, O. Donald – 1985
A study examined present agricultural education programs in Saint Vincent and made recommendations for needed improvements. Data for the evaluation were obtained from numerous documents and publications, field trips, and discussions with key officials in various ministries and institutions, including the Ministry of Agriculture, Ministry of…
Descriptors: Agricultural Education, Change Strategies, Curriculum Development, Economic Development
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