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Showing 61 to 75 of 97 results Save | Export
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Powell, Jane E.; Tapp, Alan J. – International Journal of Mental Health and Addiction, 2009
In this paper the authors present and debate the theoretical case for the use of social marketing to help reduce problem gambling in the public health context of the UK. Is triangulated between the key theories and principles of social marketing, the key literature and its theoretical application to the debate about reducing problem gambling in…
Descriptors: Health Education, Public Health, Marketing, Health Promotion
Murdock, Ashleigh Barbee, Ed. – Research and Curriculum Unit, 2008
Secondary career-technical education programs in Mississippi are faced with many challenges resulting from sweeping educational reforms at the national and state levels. Schools and teachers are increasingly being held accountable for providing true learning activities to every student in the classroom. This accountability is measured through…
Descriptors: Vocational Education, Secondary School Curriculum, Business Education, Marketing
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Jones, Ann D.; Stevens, Eleanor – Bulletin of the Association for Business Communication, 1986
Outlines a method for compiling information from secondary sources without assigning lengthy research papers in both business communications and principles of marketing classes. (SRT)
Descriptors: Course Content, Higher Education, Library Instruction, Library Skills
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Smith, Clifton L. – Journal of Studies in Technical Careers, 1992
Consensus building with 22 (of 26) postsecondary marketing educators established a core curriculum, mission statement, and articulation framework. Core marketing courses included principles of marketing, sales promotion, salesmanship, and management. (SK)
Descriptors: Articulation (Education), Core Curriculum, Curriculum Development, Educational Philosophy
Thorne, George F. – Child Care Information Exchange, 1988
Discusses basic principles of marketing (referred to as the six p's: product, pricing, point of sale, people, promotion, and positioning) and shows how they can be applied to the marketing of day care centers. (SKC)
Descriptors: Administrator Role, Day Care Centers, Marketing, Merchandising
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Wood, Elizabeth J. – Journal of Academic Librarianship, 1983
Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…
Descriptors: Flow Charts, Libraries, Library Administration, Library Planning
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Whiteley, T. R.; Faria, A. J. – Simulation and Games, 1989
Describes study that investigated the relationship between participation in a business simulation game and performance on a final exam in a principles of marketing course. Past research on business games is reviewed; the use of midterm exam performance level as a pretest variable is explained; and question classification is described. (44…
Descriptors: Analysis of Variance, Business Administration Education, Comparative Analysis, Educational Games
Caldwell, Bettye M.; Boyd, Harper W., Jr. – Journal of Children in Contemporary Society, 1984
Identifies negative public and professional attitudes that lie beneath the contemporary negative image of quality child care. Argues that concepts and principles of marketing are appropriate for influencing parents to choose high quality services and helping ensure that supplementary care is of sufficient quality to enhance, not inhibit, the…
Descriptors: Attitude Change, Change Strategies, Child Caregivers, Child Development
Hallgren, Kenneth Glenn – 1982
A study investigated the relationship of students' cognitive level of development and teaching methodology with student achievement. The sample was composed of 79 students in two sections of the introductory marketing course at the University of Northern Colorado. The control group was taught by a lecture strategy, and the experimental group by a…
Descriptors: Academic Achievement, Business Education, Cognitive Development, Colleges
Alabama State Dept. of Education, Montgomery. – 1990
This course of study provides a framework for the content of a program in marketing education as part of the Alabama vocational education program. The course of study was designed to assist educators in developing and maintaining high quality vocational programs and to ensure uniformity of vocational programs. Following a description of the…
Descriptors: Advertising, Cooperative Education, Core Curriculum, Course Content
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Thompson, Debbe; Canada, Ashanti; Bhatt, Riddhi; Davis, Jennifer; Plesko, Lisa; Baranowski, Tom; Cullen, Karen; Zakeri, Issa – Evaluation and Program Planning, 2006
Little is known about effective eHealth recruitment methods. This paper presents recruitment challenges associated with enrolling African-American girls aged 8-10 years in an eHealth obesity prevention program, their effect on the recruitment plan, and potential implications for eHealth research. Although the initial recruitment strategy was…
Descriptors: Obesity, Females, Prevention, Marketing
Brophy, John W. – 1972
This is a collection of multi-media packets for each of the following business subjects: (1) Introduction to Business; (2) Principles of Marketing; (3) Principles of Advertising; (4) Principles of Retailing/Merchandising; and (5) Principles of Salesmanship. Each packet includes information regarding: (1) most relevant textbooks; (2) Suggested…
Descriptors: Audiovisual Aids, Business Education, Educational Media, Marketing
Ballew, Jerry L. – 1995
This paper reports on the critical role that marketing can have on the health, physical education, recreation, and dance professions (HPERD) and on a national survey of college administrators in the field and their attitudes and practices at the college level. The first half of the paper briefly traces the growing impact of marketing on service…
Descriptors: Administrator Attitudes, Administrators, College Administration, Dance Education
Cooper, William D., Ed.; And Others – 1985
These proceedings contain the following eight papers: "Identifying Problems that Impede the Operations of a Business and Services that May Help Overcome Them" (William T. Price, Jr.); "A Comparison of Computer-Assisted Instruction and Traditional Modes of Instruction in Principles of Marketing Classes" (Gerald Crawford, Jack W. Crocker, Margie S.…
Descriptors: Access to Education, Career Development, Computer Oriented Programs, Cooperative Education
Thomas, Morgan G. – College Store Journal, 1975
Discusses basic principles of business, education, marketing, retail operation, bookshops, merchandising, display, selling, and success and their application to college bookstores. (JT)
Descriptors: Administration, Administrative Principles, Books, Business
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