ERIC Number: EJ338509
Record Type: CIJE
Publication Date: 1986
Basic Concepts and Principles of Marketing.
New Directions for Continuing Education, n31 p3-17 Fall 1986
Presents an overview of marketing concepts and principles. These include (1) organizational objectives, (2) exchange, (3) value, (4) market segmentation, (5) market position, (6) consumer analysis, (7) product, (8) promotion, (9) place, and (10) price. (CH)
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Authoring Institution: N/A
Note: Theme--Marketing Continuing Education.