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Peer reviewedWood, Elizabeth J. – Journal of Academic Librarianship, 1983
Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…
Descriptors: Flow Charts, Libraries, Library Administration, Library Planning
Newton, Greg – 1986
This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…
Descriptors: Adult Education, Employment Programs, Job Training, Marketing
