ERIC Number: EJ1039582
Record Type: Journal
Publication Date: 2013
Pages: 26
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0379-0037
EISSN: N/A
Linguistic Features and Schematic Textual Structure in Look-Good Advertisements in the Indian Print Media in English
Singh, Sukhdev; Bedi, Navkiran Kaur
Indian Journal of Applied Linguistics, v39 n2 p105-130 Jul-Dec 2013
Every text has a communicative purpose that it performs by dividing itself into generic stages. These stages are assigned specific goals and have differing linguistic structures. This paper makes an attempt to investigate whether there is a definable co-relation between linguistic features and stages in the genre of look-good advertisements. It further investigates the role that these linguistic features, particularly the "theme," perform in the fulfillment of the genre purpose. This paper studies how various linguistic features collaborate for advertisements to fulfill their persuasive and informative functions by assigning each stage different roles and different grammatical structures.
Descriptors: Foreign Countries, English (Second Language), Second Language Learning, Language Variation, Advertising, Role, Grammar, Structural Analysis (Linguistics), Discourse Analysis, Printed Materials, Periodicals, Text Structure, Interpersonal Attraction
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India
Grant or Contract Numbers: N/A