ERIC Number: EJ1160438
Record Type: Journal
Publication Date: 2018
Abstractor: As Provided
Empowertise Me! Understanding Marketplace Feminism through Deconstructing Advertisements
Silverman, Rachel E.
Communication Teacher, v32 n1 p48-53 2018
Courses: Introduction to advanced classes in Media Studies, Women's Studies, Gender Studies, Race, Communication, and Advertising. Objectives: In this unit activity, students critically assess advertisements that co-opt female empowerment and then identify ways they can resist such strategies.
Descriptors: Feminism, Advertising, Marketing, Journalism Education, Womens Studies, Gender Issues, Race, Communication Skills, Communication Strategies, Empowerment, Resistance (Psychology), Change Strategies, Teaching Methods, Educational Practices
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A