Writing program administrators need to be as concerned about sustaining the cultural ecologies of our communities as we are about the material economies of our institutions--we need to attend to the diverse linguistic and rhetorical ecologies within which twenty-first century student writers are exercising agency. In order to respond productively, ethically, and appropriately to the increasingly diverse language and literacy practices of 21st century college writers, this profile will focus on a program that reconfigures the intellectual operating spaces of Composition Studies by training junior writing program administrators in how to promote rhetorical action alongside the study of composition pedagogy and praxis and by advocating on behalf of ethno-linguistically diverse communities within and beyond the university. (Contains 5 notes.)