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Bowman, James D.1
Bowman, S. Ray1
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Bowman, James D.; Bowman, S. Ray – Reading Improvement, 1991
Suggests that teachers can use reluctant readers' sensitivity to and sophistication with "musicomedy" to both assess and develop reading comprehension. Discusses several class activities using the musical and humorous expressions in television commercials for fulfilling this objective. (RS)
Descriptors: Class Activities, Elementary Secondary Education, Reading Comprehension, Reading Instruction