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Peer reviewed Peer reviewed
ERIC Number: EJ504926
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0049-3155
Get Ready 'Cause Here It Comes: The Future of Marketing Communication (Marketing Writing for Technical Products).
King, Janice
Technical Communication: Journal of the Society for Technical Communication, v42 n2 p328-30 May 1995
Discusses trends for the future in marketing communication: expanding channels for communication, global marketing, product brands, and changing jobs. Suggests ways marketing communicators can prepare for these changes. (SR)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A