Research has shown that early adoption of innovations often converges with the need for knowledge. The purpose of this basic qualitative study was understanding what types of instruction small business owners and their employees required to fill a gap in learning necessary skills to launch and maintain social media marketing campaigns. The…

Technology integration (TI) in many classrooms has been hindered because of limited technology usage, which has caused a void between instructors communicating with and educating students. The purpose of this case study was to address the problem of TI in the classroom setting at a small Historically Black College and University (HBCU) in Arkansas…