The use of Web technologies to connect with and disperse information to prospective and current students can be effective for students as well as efficient for colleges. Early results of the use of such technologies in a statewide system point to high rates of satisfaction among students when information is delivered, provide clues on how various aspects of social media may be tapped to connect with existing and potential students, and offer a road map for effectively serving more students with fewer resources. The chapter concludes with a discussion of future applications for Web-based technologies in multiplying the efforts of good academic counseling techniques to better serve and retain students.