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ERIC Number: EJ995758
Record Type: Journal
Publication Date: 2012
Pages: 3
Abstractor: ERIC
ISSN: ISSN-0010-0889
The Challenges of On-Campus Recruitment Events
McCoy, Amy
College and University, v88 n1 p43-44, 46 Sum 2012
On-campus admissions events are the secret weapon that colleges and universities use to convince students to apply and enroll. On-campus events vary depending on the size, location, and type of institution; they include campus visitations, open houses, preview days, scholarship events, admitted student events, and summer yield events. These events take months to plan, and admissions staff members spend endless hours ensuring that event details are executed efficiently and effectively. The purposes of this article are to identify four challenges institutions must overcome when planning and implementing on-campus admissions events and to provide specific suggestions for addressing these challenges in a proactive manner. The four challenges are: (1) scheduling around conflicting events; (2) marketing and advertising efforts; (3) budgetary constraints and cost concerns; and (4) involving faculty and academic department staff. Certain key components can help ensure admissions events' success, including the avoidance of problems through careful planning.
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A