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Direct linkStein, David S.; Wanstreet, Constance E.; Saunders, Charles T., Jr.; Lutz, Michelle L. – Online Journal of Distance Learning Administration, 2009
This study analyzed the content of college and university Web site home pages to determine the frequency of marketing messages that might persuade adult learners to enroll at the institution. The findings suggest that colleges and universities in this study do not have adult-oriented marketing messages and are giving scant attention to the…
Descriptors: Higher Education, Interests, Access to Information, Adult Students
