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Showing 31 to 45 of 49 results Save | Export
Chaffee, Steven H. – 1978
The argument for renewed theoretical development in the study of family communication has several implications. One is that researchers should concentrate on family communication as such rather than expanding generalizations from family communication to other groups and institutions; this requires grappling more specifically with the explication…
Descriptors: Communication Problems, Communication Research, Communication (Thought Transfer), Family Influence
Kaid, Lynda Lee – 1975
For decades research on mass media in political campaigns has yielded little evidence of direct, significant effects. Most survey research on elections found adequate explanations for voting decisions while excluding the impact of mass media. Although the increasing use of expensive television advertising campaigns is evidence of the confidence of…
Descriptors: Advertising, Broadcast Television, Communication (Thought Transfer), Information Utilization
Gans, Herbert J. – 1968
To collect data on how to make television a more effective learning instrument outside of the classroom, a standard probability sample with quotas consisting of 200 adults and 200 adolescents living in New York City was interviewed to study how people use TV, their attitudes toward various types of programing, and their viewing preferences.…
Descriptors: Adolescents, Adults, Audiences, Black Attitudes
Gonzalez, Ann – 1990
As part of a communicative approach and to provide non-linguistic information to students, authentic videotape recordings were incorporated into the summer intensive Spanish course in the University of South Carolina's master's program in international business. Students were introduced to the tapes by first seeing segments without sound, both to…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Cultural Awareness
Zarcone-Alessandrino, Lisa – 1990
The design and testing of an approach to reading instruction are described. The design system consists of five stages: analysis, design, development, implementation, and evaluation. A needs analysis indicated the necessity to improve the reading skills of limited-English-proficient students. A group of 6- to 8-year-old students were identified for…
Descriptors: Audiovisual Aids, English (Second Language), Formative Evaluation, Instructional Effectiveness
Stewart, Robert A.; And Others – 1985
A study was conducted to determine the effects of student locus of control on perceptions of and resistance to teacher influence attempts. Subjects, 302 college students, were provided with 22 sets of Behavior Alteration Messages and were instructed to rate on a 1-5 scale "how frequently your teacher uses statements of each type to get you to…
Descriptors: Behavior Change, Behavior Modification, Behavioral Science Research, Classroom Communication
Munro, Allen; And Others – 1981
A research project was conducted to determine if dynamic skill training differs in important ways from knowledge system instruction. The term dynamic skills was used to mean sets of intellectual processes responsible for selective perceptions in a real time driven content and for the selection and performance of appropriate responses in that…
Descriptors: Computer Assisted Instruction, Decision Making Skills, Feedback, Military Training
Descriptors: Administrator Role, Administrators, Bibliographies, Diffusion
Talbott, Albert D.; And Others – 1974
The reason for creating the Task for Reporting, Interviewing, and Observing (TRIO) was to make selective perception and metaphoric transformation come alive for students. This paper includes the experiences in designing, implementing, and trying out the exercise, a description of the exercise, a summary of the participants' play, and suggestions…
Descriptors: Class Activities, Educational Games, Higher Education, Instructional Materials
Frasier, C. Jay – 1993
Communication teachers can use magic in the classroom to teach the selective nature of the communication process and principles of general semantics. Since magic "works" due to perceptual limitations, selective perception can be illustrated through various magic effects. Magical effects where the secret is apparent to everyone in the…
Descriptors: Class Activities, Communication (Thought Transfer), Higher Education, Instructional Innovation
Bohlken, Bob – 1995
Intended for college-level instructors, this paper aims to establish behavioral objectives for listening or listening competencies and provide experiential learning to develop and assess those objectives and/or competencies. The paper begins with an overview which notes the lack of material on listening competencies in many college speech…
Descriptors: Behavioral Objectives, Class Activities, Communication Skills, Curriculum Evaluation
Johnson, Charles D.; And Others – 1974
The current study was an examination of the effect of personality variables on the relationship between attitude disagreement and attraction. Attraction was measured in a neutral situation, designed to maximize any existing affective predispositions toward attitude agreement-disagreements. Subjects were placed in an ambiguous face-to-face…
Descriptors: Affective Behavior, Anxiety, Attitudes, Interaction
Peer reviewed Peer reviewed
Steffen, John J.; Reckman, Richard F. – Journal of Psychology, 1978
Suggests that socially anxious and low anxious males may perceive social events similarly but interpret them differently. (RL)
Descriptors: Anxiety, Attribution Theory, Behavioral Science Research, Higher Education
Association for Education in Journalism and Mass Communication. – 1998
The Communication Theory and Methodology section of the Proceedings contains the following 20 papers: "Information Sufficiency and Risk Communication" (Robert J. Griffin, Kurt Neuwirth, and Sharon Dunwoody); "The Therapeutic Application of Television: An Experimental Study" (Charles Kingsley); "A Path Model Examining the…
Descriptors: Advertising, Audience Response, Citizen Participation, Communication (Thought Transfer)
Strain, Barbara – DARCEE Papers and Reports (George Peabody College for Teachers), 1970
This study used a "disguised-structured" technique for determining the differential saliency of race and affect on preference behavior of 60 5-, 6-, and 7-year-old Negro and Caucasian children. Positively and negatively valued objects were distributed by subjects among photographs of happy and sad Negro and Caucasian children. No racial preference…
Descriptors: Affective Behavior, Age Differences, Attitudes, Bias
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