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El Guemmat, Kamal; Ouahabi, Sara – International Journal of Information and Communication Technology Education, 2018
The objective of this article is to analyze the searching and indexing techniques of educational search engines' implementation while treating future challenges. Educational search engines could greatly help in the effectiveness of e-learning if used correctly. However, these engines have several gaps which influence the performance of e-learning…
Descriptors: Indexing, Search Strategies, Educational Research, Search Engines
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Yang, Le – College & Research Libraries, 2016
This study analyzed digital item metadata and keywords from Internet search engines to learn what metadata elements actually facilitate discovery of digital collections through Internet keyword searching and how significantly each metadata element affects the discovery of items in a digital repository. The study found that keywords from Internet…
Descriptors: Metadata, Internet, Electronic Libraries, Search Engines
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Seyedarabi, Faezeh – Journal of Educational Technology, 2014
This article briefly outlines the current major search engines' approach to teachers' web searching. The aim of this article is to make Web searching easier for teachers when searching for relevant online teaching materials, in general, and UK teacher practitioners at primary, secondary and post-compulsory levels, in particular. Therefore, major…
Descriptors: Foreign Countries, Search Engines, Online Searching, Instructional Materials
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Pawade, Dipti – Journal of Educational Technology, 2019
Nowadays learning is not confined within the walls of the classroom. Online learning management systems like Moodle empowers the instructor to establish their online presence and create as well as manage courses with ease. At the same time, such learning avenues help the students to access the course any time. To utilize the online learning…
Descriptors: Instructional Effectiveness, Integrated Learning Systems, Learner Engagement, Progress Monitoring
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Clarke, Theresa B.; Murphy, Jamie; Wetsch, Lyle R.; Boeck, Harold – Marketing Education Review, 2018
Instructors may find it difficult to stay abreast of the rapidly changing nature of search engine marketing (SEM) and to incorporate hands-on, practical classroom experiences. One solution is Google Ad Grants, a nonprofit edition of Google AdWords that provides up to $10,000 monthly in free advertising. A quasi-experiment revealed no differences…
Descriptors: Search Engines, Marketing, Experiential Learning, Nonprofit Organizations
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Bukhari, Sarah; Hamid, Suraya; Ravana, Sri Devi; Ijab, Mohamad Taha – Information Research: An International Electronic Journal, 2018
Introduction: The understanding of the information-seeking behaviour of international students using social media is limited. Therefore, the purpose of this research is to model the information-seeking behaviour of international students when they use social media to find information. Method: A mixed method approach was employed to collect data…
Descriptors: Foreign Countries, Information Seeking, Foreign Students, Social Media
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Clarke, Theresa B.; Clarke, Irvine, III – Marketing Education Review, 2014
Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new…
Descriptors: Foreign Countries, Marketing, College Students, Internet
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Rushton, Erin E.; Kelehan, Martha Daisy; Strong, Marcy A. – Journal of Web Librarianship, 2008
Search engine use is one of the most popular online activities. According to a recent OCLC report, nearly all students start their electronic research using a search engine instead of the library Web site. Instead of viewing search engines as competition, however, librarians at Binghamton University Libraries decided to employ search engine…
Descriptors: Pilot Projects, Search Engines, Web Sites, Academic Libraries
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Lui, Richard W. C.; Au, Cheuk Hang – International Journal of Game-Based Learning, 2018
This article describes how different literatures have suggested the positive role of educational games in students' learning, but it can be hard to find an existing game for student learning. Some lecturers may try to develop a game for their courses, but there were not many effective models for educational board game development. The authors have…
Descriptors: Educational Games, Instructional Design, Search Engines, Models
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Miko, John S. – Information Systems Education Journal, 2014
Search marketing is the process of utilizing search engines to drive traffic to a Web site through both paid and unpaid efforts. One potential paid component of a search marketing strategy is the use of a pay-per-click (PPC) advertising campaign in which advertisers pay search engine hosts only when their advertisement is clicked. This paper…
Descriptors: Marketing, Search Engines, Web Sites, Advertising
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Beard, Regina M. – Journal of Electronic Resources Librarianship, 2016
Graduate students lament the need to achieve the proficiency necessary to competently search multiple databases for their research assignments, regularly eschewing these sources in favor of Google Scholar or some other search engine. The author conducted an anonymous survey investigating graduate student knowledge or awareness of the open-access…
Descriptors: Graduate Students, Periodicals, Access to Information, Electronic Publishing
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Edmiston, Dawn – Marketing Education Review, 2016
Too often we take for granted first impressions and how others perceive us, but such perceptions frequently form the basis for personal and professional success. Today, many first impressions are made online through search engine results and social networks. To ensure that students make a positive first impression, this teaching innovation…
Descriptors: Marketing, Social Media, Technology Uses in Education, Educational Technology
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Frydenberg, Mark; Miko, John S. – Information Systems Education Journal, 2011
Search engine optimization (SEO), the promoting of a Web site so it achieves optimal position with a search engine's rankings, is an important strategy for organizations and individuals in order to promote their brands online. Techniques for achieving SEO are relevant to students of marketing, computing, media arts, and other disciplines, and many…
Descriptors: Search Engines, Web Sites, Web 2.0 Technologies, Search Strategies
Cavus, Nadire; Alpan, Kezban – Online Submission, 2010
The importance of information is increasing in the information age that we are living in with internet becoming the major information resource for people with rapidly increasing number of documents. This situation makes finding information on the internet without web search engines impossible. The aim of the study is revealing most widely used…
Descriptors: Expertise, Search Engines, Engines, Computer Science
Miller, Melissa L. – Online Submission, 2015
This paper addresses the concern of educating diverse university students in an increasingly digital environment. Specifically, educators question the quality of student online research skills and how to address gaps in research skills in both the virtual and physical classroom. A 2012 survey conducted by the Pew Research Center in collaboration…
Descriptors: Online Courses, Web Based Instruction, Higher Education, College Students
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