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Amano-Ito, Yuko – Journal of Research Administration, 2021
Japan's operating budget for its national universities has been reduced since 2004 year by year, leaving a tight competition among universities in securing research funding. Urban universities with several prominent researchers can operate by securing competitive funding, joint research with companies, and donations, whereas small rural…
Descriptors: Foreign Countries, Financial Support, Medical Schools, Rural Schools
Hazell, Kerry-Ann – ProQuest LLC, 2018
The purpose of this qualitative study was to explore the extent to which a marketing plan informed the system leader's means of communication with different constituents. Using a protocol, the research was conducted via telephone or face-to-face interviews with public school principals in two specific districts in a large, urban school system. The…
Descriptors: Principals, Marketing, Organizational Communication, Stakeholders
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Kisiolek, Artur; Karyy, Oleh; ?alkiv, Liubov – International Journal of Educational Management, 2021
Purpose: The purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine. Design/methodology/approach: In the article, the authors used the literature review…
Descriptors: Internet, Marketing, Communication Strategies, Advertising
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Jones, Sandra C.; Smith, Kylie M. – Journal of Youth Studies, 2011
This study, part of a larger project examining marketing and alcohol, looked specifically at the effects of point of sale (POS) promotions on young people, with a view to providing evidence which could be used to inform policy and regulation in this area. A series of focus groups were conducted in three different locations with young people aged…
Descriptors: Evidence, Focus Groups, Purchasing, Young Adults
Montas, Leah – Our Children: The National PTA Magazine, 2012
Goshen Elementary PTA's membership shrank the first year the author was PTA president. In the back of her mind, she was bothered by the fact that their membership numbers had dropped. So, after she attended a regional session with her vice president on growing membership, she got the courage to propose something different. They discussed with…
Descriptors: Salesmanship, Parent Associations, Group Membership, Merchandising
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Kuzma, Ann; Kuzma, John – Journal of Instructional Pedagogies, 2009
Corporate sponsorship of sports, the arts, community events, and causes has been recognized as a marketing communications tool. Corporations and organizations have embraced sponsorship as a vital component of their marketing strategy. The use of corporate sponsorship has increased over the last twenty years and it now provides an economic impact…
Descriptors: Corporations, Marketing, Teaching Methods, Business Administration Education
North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education. – 1989
This document contains teacher materials for a 4-unit, 1-year marketing education course in advertising and sales promotion offered in grades 11 and 12 in North Carolina. The preface contains a rationale for the development of the course, a course description, course objectives, a list of the instructional units of the course, and a list of the…
Descriptors: Advertising, Competency Based Education, Display Aids, Distributive Education
Boutin, Bernard L.; And Others – 1966
The seventh publication in a series of subject presentations in the field of administrative management for use by educators and businessmen who teach management courses is presented. These presentations are intended to be particularly useful to Distributive Education in the smaller community where library research facilities are limited and…
Descriptors: Administrator Education, Administrators, Audiovisual Aids, Bibliographies
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Vergaro, Carla – English for Specific Purposes, 2004
This article describes a contrastive study on rhetorical differences between Italian and English sales promotion letters. It is assumed that cultural differences affect discourse genres traditionally considered as standardized, ritual or even formulaic, written business communication being a case in point. It was our goal to investigate how…
Descriptors: Italian, English, Merchandising, Discourse Analysis
Elliott, Ronald T. – 1987
This guide presents a competency-based curriculum for a high school course in sales promotion. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with…
Descriptors: Advertising, Behavioral Objectives, Competence, Competency Based Education
Descriptors: Adult Education, Adult Programs, Business, Course Content
Virginia Polytechnic Inst. and State Univ., Blacksburg. Div. of Vocational-Technical Education. – 1977
This self-instructional module on developing your sales promotion plan is the fifth in a set of twelve modules designed for small business owner-managers. Competencies for this module are (1) describe the role of advertising, display, and personal selling in a sales promotion plan and (2) develop an effective sales promotion plan which…
Descriptors: Administrator Education, Business Education, Business Skills, Competency Based Education
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Swami, Jasti Appa – TESL-EJ, 2008
This article evaluates the efficacy of explicit genre-based instruction by sensitizing the ESL learners to the concept of genre. The main questions addressed are: How does sensitizing ESL learners to the rhetorical move structure of a genre, the communicative purposes of these moves, and linguistic features that realize these moves help them to…
Descriptors: Job Application, Language Attitudes, Writing Instruction, English (Second Language)
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Gerber, Tara; Saiki, Diana – Career Development Quarterly, 2010
The purpose of this study was to examine career success perceived by professionals in the fashion industry. Two sets of open-ended interviews were conducted with 33 fashion industry professionals. The interviews were analyzed for success themes using a grounded approach methodology. External definitions of success mentioned were salary,…
Descriptors: Clothing, Industry, Career Development, Qualitative Research
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Zhao, Jensen J.; Truell, Allen D.; Alexander, Melody W. – Delta Pi Epsilon Journal, 2006
This study examined the user-interface design characteristics of 107 Fortune 500 B2C e-commerce Web sites and industry differences. Data were collected from corporate homepages, B2C product/service pages, B2C interactive shopping pages, as well as customer satisfaction of 321 online shoppers. The findings indicate that (a) to attract online…
Descriptors: Computer Interfaces, Web Sites, Industry, Marketing
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