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Amano-Ito, Yuko – Journal of Research Administration, 2021
Japan's operating budget for its national universities has been reduced since 2004 year by year, leaving a tight competition among universities in securing research funding. Urban universities with several prominent researchers can operate by securing competitive funding, joint research with companies, and donations, whereas small rural…
Descriptors: Foreign Countries, Financial Support, Medical Schools, Rural Schools
Hazell, Kerry-Ann – ProQuest LLC, 2018
The purpose of this qualitative study was to explore the extent to which a marketing plan informed the system leader's means of communication with different constituents. Using a protocol, the research was conducted via telephone or face-to-face interviews with public school principals in two specific districts in a large, urban school system. The…
Descriptors: Principals, Marketing, Organizational Communication, Stakeholders
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Kisiolek, Artur; Karyy, Oleh; ?alkiv, Liubov – International Journal of Educational Management, 2021
Purpose: The purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine. Design/methodology/approach: In the article, the authors used the literature review…
Descriptors: Internet, Marketing, Communication Strategies, Advertising
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Jones, Sandra C.; Smith, Kylie M. – Journal of Youth Studies, 2011
This study, part of a larger project examining marketing and alcohol, looked specifically at the effects of point of sale (POS) promotions on young people, with a view to providing evidence which could be used to inform policy and regulation in this area. A series of focus groups were conducted in three different locations with young people aged…
Descriptors: Evidence, Focus Groups, Purchasing, Young Adults
Montas, Leah – Our Children: The National PTA Magazine, 2012
Goshen Elementary PTA's membership shrank the first year the author was PTA president. In the back of her mind, she was bothered by the fact that their membership numbers had dropped. So, after she attended a regional session with her vice president on growing membership, she got the courage to propose something different. They discussed with…
Descriptors: Salesmanship, Parent Associations, Group Membership, Merchandising
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Kuzma, Ann; Kuzma, John – Journal of Instructional Pedagogies, 2009
Corporate sponsorship of sports, the arts, community events, and causes has been recognized as a marketing communications tool. Corporations and organizations have embraced sponsorship as a vital component of their marketing strategy. The use of corporate sponsorship has increased over the last twenty years and it now provides an economic impact…
Descriptors: Corporations, Marketing, Teaching Methods, Business Administration Education
North Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education. – 1989
This document contains teacher materials for a 4-unit, 1-year marketing education course in advertising and sales promotion offered in grades 11 and 12 in North Carolina. The preface contains a rationale for the development of the course, a course description, course objectives, a list of the instructional units of the course, and a list of the…
Descriptors: Advertising, Competency Based Education, Display Aids, Distributive Education
Boutin, Bernard L.; And Others – 1966
The seventh publication in a series of subject presentations in the field of administrative management for use by educators and businessmen who teach management courses is presented. These presentations are intended to be particularly useful to Distributive Education in the smaller community where library research facilities are limited and…
Descriptors: Administrator Education, Administrators, Audiovisual Aids, Bibliographies
RUBIN, ALAN J.; AND OTHERS – 1966
THIS SUGGESTED OUTLINE FOR A BASIC COURSE IN SALES PROMOTION IS DESIGNED FOR NOT LESS THAN FIVE 2-HOUR SESSIONS ON (1) ASPECTS OF SALES PROMOTION, (2) SALES PROMOTION TECHNIQUES, (3) NEWSPAPER ADVERTISING, (4) WINDOW AND INTERIOR DISPLAY PRINCIPLES, AND (5) SELECTED PROMOTIONAL MEDIA AND DEVICES. POSSIBLE TEACHERS INCLUDE A SALES PROMOTION…
Descriptors: Adult Education, Adult Programs, Business, Course Content
Elliott, Ronald T. – 1987
This guide presents a competency-based curriculum for a high school course in sales promotion. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with…
Descriptors: Advertising, Behavioral Objectives, Competence, Competency Based Education
Virginia Polytechnic Inst. and State Univ., Blacksburg. Div. of Vocational-Technical Education. – 1977
This self-instructional module on developing your sales promotion plan is the fifth in a set of twelve modules designed for small business owner-managers. Competencies for this module are (1) describe the role of advertising, display, and personal selling in a sales promotion plan and (2) develop an effective sales promotion plan which…
Descriptors: Administrator Education, Business Education, Business Skills, Competency Based Education
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Vergaro, Carla – English for Specific Purposes, 2004
This article describes a contrastive study on rhetorical differences between Italian and English sales promotion letters. It is assumed that cultural differences affect discourse genres traditionally considered as standardized, ritual or even formulaic, written business communication being a case in point. It was our goal to investigate how…
Descriptors: Italian, English, Merchandising, Discourse Analysis
Hisinger, B. – Information Storage and Retrieval, 1971
The experiences, costs, price policy, market, sales promotion and foreign cooperation of a Danish documentation department are described in relation to two data bases. (Author/MM)
Descriptors: Computer Programs, Costs, Databases, Foreign Countries
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Smith, Clifton L. – Journal of Studies in Technical Careers, 1992
Consensus building with 22 (of 26) postsecondary marketing educators established a core curriculum, mission statement, and articulation framework. Core marketing courses included principles of marketing, sales promotion, salesmanship, and management. (SK)
Descriptors: Articulation (Education), Core Curriculum, Curriculum Development, Educational Philosophy
Ross, Lee A.; Chance, W. G. – Small School Forum, 1984
Discusses steps necessary to running small schools on a more business-like basis, including quality control, product (student) evaluation, production process monitoring, establishment of standards, improved recruitment, market research, and sales promotion. (MH)
Descriptors: Academic Standards, Administrator Attitudes, Boards of Education, Business
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