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Showing 16 to 30 of 40 results Save | Export
Rogers, Everett M.; And Others – 1985
Utilizing nine schools located in the San Francisco Bay area, a study was conducted to examine the patterns by which microcomputers are accepted and implemented in high schools. Rather than the educational or social effects of this new academic resource, the study focused on: (1) the process of the behaviors and decisions leading to the…
Descriptors: Adoption (Ideas), Case Studies, Computer Literacy, Curriculum Enrichment
Rogers, Everett M.; And Others – 1976
The purposes of this report are: to describe the main elements of the U.S. agricultural extension model and its effects on the agricultural revolution; to analyze attempts to extend this model to non-agricultural technology and/or to less developed countries; and to draw general conclusions about the diffusion of technological innovations, with…
Descriptors: Agencies, Agriculture, Delivery Systems, Developing Nations
Rogers, Everett M.; And Others – 1975
Using four IMPACT innovations as examples (EXPER SIM, Guided Design, TIPS, and Student-to-Student Counseling), this study attempts to define the nature of technological and social changes in university teaching. Data were gathered in three phases: (1) a questionnaire was mailed to individuals who requested information; (2) the adopters of…
Descriptors: Adoption (Ideas), Change Agents, College Curriculum, College Faculty
Rogers, Everett M.; Svenning, Lynne – 1969
The change process can be described as a cycle consisting of 5 phases: invention, diffusion, decision, adoption-rejection, and consequences. Poor communication between inventor and user is probably the weakest point in the educational system. Most innovative decisions are made by the school system rather than individual teachers. Characteristics…
Descriptors: Change Agents, Communication Problems, Community Attitudes, Decision Making
Rogers, Everett M.; And others – 1969
A study was conducted to determine the diffusion of educational innovations to urban and rural government secondary schools of Thailand and to teachers within these schools. Data were acquired by selecting 38 schools at random and having 629 teachers, 38 principals, and 66 changwad (provincial) education officers complete questionnaires. Some of…
Descriptors: Diffusion, Educational Change, Educational Innovation, Information Dissemination
Rogers, Everett M.; And Others – 1973
The nature and timing of decisions regarding the diffusion of new instructional materials and practices are critical to the ultimate utility achieved by a curriculum project. This publication is a collection of five conference papers which deal with various aspects of diffusion of innovative materials and ideas. Everett M. Rogers discusses two…
Descriptors: Adoption (Ideas), Change Agents, Curriculum Development, Diffusion
Rogers, Everett M.; Svenning, Lynne – 1969
The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study by social scientists because they constitute a…
Descriptors: Communication (Thought Transfer), Cross Cultural Studies, Developing Nations, Farmers
Peer reviewed Peer reviewed
Rogers, Everett M.; And Others – Communication Research: An International Quarterly, 1985
Although communication research in China is in an early stage of development, an increasing number of training/research activities exist in universities and institutes. The 1982 Beijing Audience Survey, the first large-scale communication field study in China, reports how mass media audiences (newspaper, radio, and television) are rapidly…
Descriptors: Audience Analysis, Communication Research, Comparative Analysis, Developing Nations
Peer reviewed Peer reviewed
Rogers, Everett M.; And Others – Communication Research, 1995
Discusses communication and social construction, AIDS and San Francisco, San Francisco's gay community, and the social construction of AIDS in San Francisco. Describes three eras of HIV-AIDS prevention in San Francisco, a particular HIV prevention program, and the impact of the epidemic in San Francisco. (SR)
Descriptors: Acquired Immune Deficiency Syndrome, Communication Research, Disease Control, Health Education
Peer reviewed Peer reviewed
Rogers, Everett M.; And Others – Journal of the American Society for Information Science, 1994
Investigates the socioeconomic and gender equality aspects of the public's use of PEN (Public Electronic Network), a computer-based interactive communication system provided free to residents of Santa Monica (California). Topics discussed include public terminals; use by homeless people and by women; and participation in political communication…
Descriptors: Access to Computers, Access to Information, Communications, Community Programs
Peer reviewed Peer reviewed
Rogers, Everett M.; And Others – Journal of Communication, 1993
Seeks to add insight to the complex intellectual history of agenda-setting research by identifying over-time patterns of publications and of bibliographic citations. Addresses issues about the past, present, and future of agenda-setting research. (SR)
Descriptors: Agenda Setting, Citation Analysis, Communication Research, Educational History
JAIN, NEMI C.; ROGERS, EVERETT M. – 1968
IN SPITE OF THE VOLUME OF RESEARCH ATTENTION DEVOTED TO THE DIFFUSION OF INNOVATIONS, RELATIVELY LITTLE EMPHASIS HAS BEEN PLACED UPON DIFFUSION WITHIN ORGANIZATIONAL STRUCTURES. METHODOLOGICALLY, RELATIONAL ANALYSIS IN WHICH THE UNIT OF ANALYSIS IS A TWO-PERSON INTERACTING PAIR, A MULTIPLE PERSON COMMUNICATION CHAIN, OR CLIQUES OR SUBSYSTEMS IS…
Descriptors: Communication (Thought Transfer), Diffusion, Educational Innovation, Information Dissemination
Leonard-Barton, Dorothy; Rogers, Everett M. – 1979
In spring 1977, just as California was emerging from one of the worst droughts in its history, 215 Palo Alto homeowners were interviewed about their views on energy and water conservation, and about the extent to which they had adopted 11 energy-conserving practices (ECP) in the home. The objective was to discover variables both important to…
Descriptors: Adults, Change Strategies, Citizen Participation, Communication Problems
Agarwala-Rogers, Rekha; Rogers, Everett M. – 1976
Since 1970, 90 adopters in 67 universities have used EXPER SIM for teaching research design and strategy to college students through computer simulation. An analysis of EXPER SIM as an innovation revealed that implementation of the program was not necessarily retarded by its computer dependence. Administrative support seemed to be important in the…
Descriptors: Adoption (Ideas), College Faculty, College Students, Computer Assisted Instruction
Rogers, Everett M.; Shoemaker, F. Floyd – 1971
How do innovations (defined as idea, products, and practices perceived as new by an individual) diffuse to members of a social system? The authors answer this and other questions about the character of innovators, the rate of adoption of ideas, and the decision-making process in 103 generalizations about diffusion of innovation. These propositions…
Descriptors: Adoption (Ideas), Attitude Change, Behavior Change, Change Agents
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