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ROGERS, EVERETT M. – 1965
CHARACTERISTICS OF INNOVATORS ARE DISCUSSED WITH SPECIAL REFERENCE TO THE PROCESS OF SOCIAL CHANGE. ABOUT 2.5 PERCENT OF THE EDUCATIONAL ADMINISTRATORS TEND TO BE INNOVATORS. SIX GENERAL CHARACTERISTICS OF INNOVATORS ARE LISTED--(1) THEY ARE GENERALLY YOUNG, (2) THEY HAVE RELATIVELY HIGH SOCIAL STATUS IN TERMS OF AMOUNT OF EDUCATION, PRESTIGE…
Descriptors: Administrator Role, Adoption (Ideas), Change Agents, Educational Change
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Rogers, Everett M. – 1972
The role of mass media and interpersonal communication in development in Latin America, Africa, and Asia is reviewed. Then, research and development program experience is synthesized to show (1) that the mass media at present play a major role in creating a "climate for modernization" among villagers, but are less important in diffusing…
Descriptors: Bibliographies, Change Agents, Communication Problems, Communication (Thought Transfer)
Rogers, Everett M. – 1972
Taboo communication is examined in relation to its distinctive characteristics and its significance in inhibiting social change involving birth control in Asian and other countries. Taboo communication tends to occur between very high homophilous individuals, which poses problems for communications research. Research is inhibited when researchers…
Descriptors: Adoption (Ideas), Adult Education, Attitude Change, Change Agents
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Rogers, Everett M. – American Behavioral Scientist, 1971
Drawing on examples and evidence from social science research on the diffusion of ideas, social movements, and several other related fields, nine propositions dealing with the interrelationships between social structure and social change are explored. (Author/MB)
Descriptors: Adoption (Ideas), Diffusion, Innovation, Interaction Process Analysis
Rogers, Everett M.; Svenning, Lynne – 1969
The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study by social scientists because they constitute a…
Descriptors: Communication (Thought Transfer), Cross Cultural Studies, Developing Nations, Farmers
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Papa, Michael J.; Singhal, Arvind; Law, Sweety; Pant, Saumya; Sood, Suruchi; Rogers, Everett M.; Shefner-Rogers, Corinne L. – Journal of Communication, 2000
Explores processes of social change initiated by an entertainment-education radio soap opera by studying its effects in an observational case study in one rural village in India. Investigates the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer…
Descriptors: Case Studies, Communication Research, Foreign Countries, Higher Education