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Rogers, Everett M. – 1972
The role of mass media and interpersonal communication in development in Latin America, Africa, and Asia is reviewed. Then, research and development program experience is synthesized to show (1) that the mass media at present play a major role in creating a "climate for modernization" among villagers, but are less important in diffusing…
Descriptors: Bibliographies, Change Agents, Communication Problems, Communication (Thought Transfer)
Peer reviewed Peer reviewed
Rogers, Everett M. – Journal of Communication, 1978
Examines various influences on the dominant paradigm that ruled intellectual definitions of development through the late 1960's. Chronicles the emergence of a newer conception of development which implies a different role for communication than the usual top-down development approach of the past. (MH)
Descriptors: Definitions, Developing Nations, Economic Development, Higher Education
Peer reviewed Peer reviewed
Rogers, Everett M. – Communication Research--An International Quarterly, 1976
Focuses on the applicability of U.S.-originated communication models to research and practice in Latin America, Africa, Asia, and other countries. (MH)
Descriptors: Communication (Thought Transfer), Developing Nations, Educational Research, Literature Reviews
Peer reviewed Peer reviewed
Rogers, Everett M. – Communication Research--An International Quarterly, 1976
Describes the dominant model of development, the factors that have led to its decline, and the emerging alternatives. Implications of this shift in thinking on the role of communication in development are discussed and suggestions for using field experiments and network analysis are proposed. (MH)
Descriptors: Change Agents, Communication (Thought Transfer), Conceptual Schemes, Development
Rogers, Everett M. – Educational Broadcasting International, 1980
Describes the Chinese model of development, explains its five major elements (equality, rural emphasis, integration of modern and traditional ideas, decentralization, public participation and self-reliance), and discusses the role of communication in China's development process. Article is based on observations and interviews during author's visit…
Descriptors: Communications, Decentralization, Developing Nations, Development
Peer reviewed Peer reviewed
Rogers, Everett M. – Knowledge: Creation, Diffusion, Utilization, 1992
This article reviews lessons learned from the agricultural extension model that may apply to the proposed cooperative extension service in education. The agricultural extension model is a user-oriented system linking knowledge producers with other knowledge users. In education, the adopters of innovations may be organizations as well as…
Descriptors: Adoption (Ideas), Educational Innovation, Educational Research, Extension Education
Rogers, Everett M.; And Others – 1976
The purposes of this report are: to describe the main elements of the U.S. agricultural extension model and its effects on the agricultural revolution; to analyze attempts to extend this model to non-agricultural technology and/or to less developed countries; and to draw general conclusions about the diffusion of technological innovations, with…
Descriptors: Agencies, Agriculture, Delivery Systems, Developing Nations
Rogers, Everett M.; And Others – 1973
The nature and timing of decisions regarding the diffusion of new instructional materials and practices are critical to the ultimate utility achieved by a curriculum project. This publication is a collection of five conference papers which deal with various aspects of diffusion of innovative materials and ideas. Everett M. Rogers discusses two…
Descriptors: Adoption (Ideas), Change Agents, Curriculum Development, Diffusion
Rogers, Everett M.; Shoemaker, F. Floyd – 1971
How do innovations (defined as idea, products, and practices perceived as new by an individual) diffuse to members of a social system? The authors answer this and other questions about the character of innovators, the rate of adoption of ideas, and the decision-making process in 103 generalizations about diffusion of innovation. These propositions…
Descriptors: Adoption (Ideas), Attitude Change, Behavior Change, Change Agents