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Rogers, Everett M.; And Others – 1982
This document reports results from an exploratory investigation into the adoption and use of microcomputers in the home, which involved interviews with 77 home computer owners, 19 individuals who were in the process of computer adoption, and a small sample of home computer manufacturers and retailers. The first two chapters provide information on…
Descriptors: Adoption (Ideas), Decision Making, Diffusion (Communication), Information Networks
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Rogers, Everett M.; And Others – Communication Research: An International Quarterly, 1985
Although communication research in China is in an early stage of development, an increasing number of training/research activities exist in universities and institutes. The 1982 Beijing Audience Survey, the first large-scale communication field study in China, reports how mass media audiences (newspaper, radio, and television) are rapidly…
Descriptors: Audience Analysis, Communication Research, Comparative Analysis, Developing Nations
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Reardon, Kathleen K.; Rogers, Everett M. – Human Communication Research, 1988
Challenges the intellectual separation of interpersonal and mass media communication, arguing that this division rests primarily on grounds of historical convenience and university politics. Discusses the consequences of this dichotomy and suggests ways of encouraging intellectual exchange between the two subdisciplines. (MM)
Descriptors: Citation Analysis, Communication Research, Intellectual Disciplines, Interpersonal Communication
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Papa, Michael J.; Singhal, Arvind; Law, Sweety; Pant, Saumya; Sood, Suruchi; Rogers, Everett M.; Shefner-Rogers, Corinne L. – Journal of Communication, 2000
Explores processes of social change initiated by an entertainment-education radio soap opera by studying its effects in an observational case study in one rural village in India. Investigates the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer…
Descriptors: Case Studies, Communication Research, Foreign Countries, Higher Education