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Rogers, Everett M. – 1972
The role of mass media and interpersonal communication in development in Latin America, Africa, and Asia is reviewed. Then, research and development program experience is synthesized to show (1) that the mass media at present play a major role in creating a "climate for modernization" among villagers, but are less important in diffusing…
Descriptors: Bibliographies, Change Agents, Communication Problems, Communication (Thought Transfer)
Peer reviewed Peer reviewed
Rogers, Everett M. – Journal of Communication, 1978
Examines various influences on the dominant paradigm that ruled intellectual definitions of development through the late 1960's. Chronicles the emergence of a newer conception of development which implies a different role for communication than the usual top-down development approach of the past. (MH)
Descriptors: Definitions, Developing Nations, Economic Development, Higher Education
Peer reviewed Peer reviewed
Rogers, Everett M. – Communication Research--An International Quarterly, 1976
Focuses on the applicability of U.S.-originated communication models to research and practice in Latin America, Africa, Asia, and other countries. (MH)
Descriptors: Communication (Thought Transfer), Developing Nations, Educational Research, Literature Reviews
Rogers, Everett M. – Educational Broadcasting International, 1980
Describes the Chinese model of development, explains its five major elements (equality, rural emphasis, integration of modern and traditional ideas, decentralization, public participation and self-reliance), and discusses the role of communication in China's development process. Article is based on observations and interviews during author's visit…
Descriptors: Communications, Decentralization, Developing Nations, Development
Peer reviewed Peer reviewed
Rogers, Everett M. – Human Communication Research, 1999
Suggests that the field of communication study is divided into two subdisciplines: mass communication versus interpersonal communication. Expresses the division by (1) lack of cross-citations between five mass-communication journals and five interpersonal-communication journals; (2) separation of the two subdisciplines in communication…
Descriptors: Citations (References), Communication Research, Graduate Study, Higher Education
Peer reviewed Peer reviewed
Rogers, Everett M.; And Others – Communication Research: An International Quarterly, 1985
Although communication research in China is in an early stage of development, an increasing number of training/research activities exist in universities and institutes. The 1982 Beijing Audience Survey, the first large-scale communication field study in China, reports how mass media audiences (newspaper, radio, and television) are rapidly…
Descriptors: Audience Analysis, Communication Research, Comparative Analysis, Developing Nations
Peer reviewed Peer reviewed
Rogers, Everett M.; Chaffee, Steven H. – Journal of Communication, 1983
Presents an exchange of views on the past, present, and future of the communication discipline. Suggests that interactive technologies will encourage new models and methods for both mass and interpersonal communication study. (PD)
Descriptors: Communication (Thought Transfer), Communication Research, Communications, Computers
Peer reviewed Peer reviewed
Rogers, Everett M.; Bhowmik, Dilip K. – Public Opinion Quarterly, 1970
...synthesizeYsI a special type of communication research, in which source-receiver relationships are the units of analysis, in terms of a propositional inventory about homophily-heterophily in communication behavior." (Author)
Descriptors: Attitudes, Behavior Patterns, Communication (Thought Transfer), Empathy
Peer reviewed Peer reviewed
Reardon, Kathleen K.; Rogers, Everett M. – Human Communication Research, 1988
Challenges the intellectual separation of interpersonal and mass media communication, arguing that this division rests primarily on grounds of historical convenience and university politics. Discusses the consequences of this dichotomy and suggests ways of encouraging intellectual exchange between the two subdisciplines. (MM)
Descriptors: Citation Analysis, Communication Research, Intellectual Disciplines, Interpersonal Communication