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Rogers, Everett M. – 1972
The role of mass media and interpersonal communication in development in Latin America, Africa, and Asia is reviewed. Then, research and development program experience is synthesized to show (1) that the mass media at present play a major role in creating a "climate for modernization" among villagers, but are less important in diffusing…
Descriptors: Bibliographies, Change Agents, Communication Problems, Communication (Thought Transfer)
Rogers, Everett M. – 1972
Taboo communication is examined in relation to its distinctive characteristics and its significance in inhibiting social change involving birth control in Asian and other countries. Taboo communication tends to occur between very high homophilous individuals, which poses problems for communications research. Research is inhibited when researchers…
Descriptors: Adoption (Ideas), Adult Education, Attitude Change, Change Agents
Rogers, Everett M. – 1972
A review of four quasi-experiments on family planning incentives in three Asian nations is presented, and a multi-national comparative field experiment on family planning incentives is proposed. Experiments include: (1) The Ernakulam vasectomy campaigns, (2) Indian Tea Estates retirement bond incentive program, (3) Taiwan educational bond…
Descriptors: Comparative Analysis, Contraception, Developing Nations, Family Planning
Rogers, Everett M.; And Others – 1976
The purposes of this report are: to describe the main elements of the U.S. agricultural extension model and its effects on the agricultural revolution; to analyze attempts to extend this model to non-agricultural technology and/or to less developed countries; and to draw general conclusions about the diffusion of technological innovations, with…
Descriptors: Agencies, Agriculture, Delivery Systems, Developing Nations