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Rogers, Everett M. – 1972
The role of mass media and interpersonal communication in development in Latin America, Africa, and Asia is reviewed. Then, research and development program experience is synthesized to show (1) that the mass media at present play a major role in creating a "climate for modernization" among villagers, but are less important in diffusing…
Descriptors: Bibliographies, Change Agents, Communication Problems, Communication (Thought Transfer)
Rogers, Everett M. – 1972
Taboo communication is examined in relation to its distinctive characteristics and its significance in inhibiting social change involving birth control in Asian and other countries. Taboo communication tends to occur between very high homophilous individuals, which poses problems for communications research. Research is inhibited when researchers…
Descriptors: Adoption (Ideas), Adult Education, Attitude Change, Change Agents
Rogers, Everett M. – 1972
A review of four quasi-experiments on family planning incentives in three Asian nations is presented, and a multi-national comparative field experiment on family planning incentives is proposed. Experiments include: (1) The Ernakulam vasectomy campaigns, (2) Indian Tea Estates retirement bond incentive program, (3) Taiwan educational bond…
Descriptors: Comparative Analysis, Contraception, Developing Nations, Family Planning
Peer reviewed Peer reviewed
Rogers, Everett M. – Journal of Communication, 1978
Examines various influences on the dominant paradigm that ruled intellectual definitions of development through the late 1960's. Chronicles the emergence of a newer conception of development which implies a different role for communication than the usual top-down development approach of the past. (MH)
Descriptors: Definitions, Developing Nations, Economic Development, Higher Education
Peer reviewed Peer reviewed
Rogers, Everett M. – Communication Research--An International Quarterly, 1976
Focuses on the applicability of U.S.-originated communication models to research and practice in Latin America, Africa, Asia, and other countries. (MH)
Descriptors: Communication (Thought Transfer), Developing Nations, Educational Research, Literature Reviews
Rogers, Everett M. – Educational Broadcasting International, 1980
Describes the Chinese model of development, explains its five major elements (equality, rural emphasis, integration of modern and traditional ideas, decentralization, public participation and self-reliance), and discusses the role of communication in China's development process. Article is based on observations and interviews during author's visit…
Descriptors: Communications, Decentralization, Developing Nations, Development
Rogers, Everett M.; And Others – 1976
The purposes of this report are: to describe the main elements of the U.S. agricultural extension model and its effects on the agricultural revolution; to analyze attempts to extend this model to non-agricultural technology and/or to less developed countries; and to draw general conclusions about the diffusion of technological innovations, with…
Descriptors: Agencies, Agriculture, Delivery Systems, Developing Nations
Rogers, Everett M.; Svenning, Lynne – 1969
The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study by social scientists because they constitute a…
Descriptors: Communication (Thought Transfer), Cross Cultural Studies, Developing Nations, Farmers
Peer reviewed Peer reviewed
Rogers, Everett M.; And Others – Communication Research: An International Quarterly, 1985
Although communication research in China is in an early stage of development, an increasing number of training/research activities exist in universities and institutes. The 1982 Beijing Audience Survey, the first large-scale communication field study in China, reports how mass media audiences (newspaper, radio, and television) are rapidly…
Descriptors: Audience Analysis, Communication Research, Comparative Analysis, Developing Nations