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Rogers, Everett M. – Communication Research--An International Quarterly, 1976
Focuses on the applicability of U.S.-originated communication models to research and practice in Latin America, Africa, Asia, and other countries. (MH)
Descriptors: Communication (Thought Transfer), Developing Nations, Educational Research, Literature Reviews
Peer reviewed Peer reviewed
Rogers, Everett M. – Communication Research--An International Quarterly, 1976
Describes the dominant model of development, the factors that have led to its decline, and the emerging alternatives. Implications of this shift in thinking on the role of communication in development are discussed and suggestions for using field experiments and network analysis are proposed. (MH)
Descriptors: Change Agents, Communication (Thought Transfer), Conceptual Schemes, Development