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Rogers, Everett M.; And Others – 1982
This document reports results from an exploratory investigation into the adoption and use of microcomputers in the home, which involved interviews with 77 home computer owners, 19 individuals who were in the process of computer adoption, and a small sample of home computer manufacturers and retailers. The first two chapters provide information on…
Descriptors: Adoption (Ideas), Decision Making, Diffusion (Communication), Information Networks