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Rogers, Everett M. – 1978
The nature of the Cooperative Extension Service in agriculture was examined to identify aspects that could be applied to the design of an educational extension service. To learn about the organization, programs, and priorities of Cooperative Extension, employees of the state extension services in California, Colorado, New Mexico, New York, and…
Descriptors: Agency Cooperation, Agricultural Personnel, Community Development, Comparative Analysis
Peer reviewed Peer reviewed
Rogers, Everett M. – Human Communication Research, 1999
Suggests that the field of communication study is divided into two subdisciplines: mass communication versus interpersonal communication. Expresses the division by (1) lack of cross-citations between five mass-communication journals and five interpersonal-communication journals; (2) separation of the two subdisciplines in communication…
Descriptors: Citations (References), Communication Research, Graduate Study, Higher Education
Rogers, Everett M.; And Others – 1982
This document reports results from an exploratory investigation into the adoption and use of microcomputers in the home, which involved interviews with 77 home computer owners, 19 individuals who were in the process of computer adoption, and a small sample of home computer manufacturers and retailers. The first two chapters provide information on…
Descriptors: Adoption (Ideas), Decision Making, Diffusion (Communication), Information Networks
Rogers, Everett M.; And Others – 1985
Utilizing nine schools located in the San Francisco Bay area, a study was conducted to examine the patterns by which microcomputers are accepted and implemented in high schools. Rather than the educational or social effects of this new academic resource, the study focused on: (1) the process of the behaviors and decisions leading to the…
Descriptors: Adoption (Ideas), Case Studies, Computer Literacy, Curriculum Enrichment
Rogers, Everett M.; And Others – 1976
The purposes of this report are: to describe the main elements of the U.S. agricultural extension model and its effects on the agricultural revolution; to analyze attempts to extend this model to non-agricultural technology and/or to less developed countries; and to draw general conclusions about the diffusion of technological innovations, with…
Descriptors: Agencies, Agriculture, Delivery Systems, Developing Nations
Rogers, Everett M.; And Others – 1975
Using four IMPACT innovations as examples (EXPER SIM, Guided Design, TIPS, and Student-to-Student Counseling), this study attempts to define the nature of technological and social changes in university teaching. Data were gathered in three phases: (1) a questionnaire was mailed to individuals who requested information; (2) the adopters of…
Descriptors: Adoption (Ideas), Change Agents, College Curriculum, College Faculty
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Rogers, Everett M.; And Others – Communication Research: An International Quarterly, 1985
Although communication research in China is in an early stage of development, an increasing number of training/research activities exist in universities and institutes. The 1982 Beijing Audience Survey, the first large-scale communication field study in China, reports how mass media audiences (newspaper, radio, and television) are rapidly…
Descriptors: Audience Analysis, Communication Research, Comparative Analysis, Developing Nations
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Rogers, Everett M.; And Others – Communication Research, 1995
Discusses communication and social construction, AIDS and San Francisco, San Francisco's gay community, and the social construction of AIDS in San Francisco. Describes three eras of HIV-AIDS prevention in San Francisco, a particular HIV prevention program, and the impact of the epidemic in San Francisco. (SR)
Descriptors: Acquired Immune Deficiency Syndrome, Communication Research, Disease Control, Health Education
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Rogers, Everett M.; And Others – Journal of the American Society for Information Science, 1994
Investigates the socioeconomic and gender equality aspects of the public's use of PEN (Public Electronic Network), a computer-based interactive communication system provided free to residents of Santa Monica (California). Topics discussed include public terminals; use by homeless people and by women; and participation in political communication…
Descriptors: Access to Computers, Access to Information, Communications, Community Programs
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Rogers, Everett M.; And Others – Journal of Communication, 1993
Seeks to add insight to the complex intellectual history of agenda-setting research by identifying over-time patterns of publications and of bibliographic citations. Addresses issues about the past, present, and future of agenda-setting research. (SR)
Descriptors: Agenda Setting, Citation Analysis, Communication Research, Educational History
Leonard-Barton, Dorothy; Rogers, Everett M. – 1979
In spring 1977, just as California was emerging from one of the worst droughts in its history, 215 Palo Alto homeowners were interviewed about their views on energy and water conservation, and about the extent to which they had adopted 11 energy-conserving practices (ECP) in the home. The objective was to discover variables both important to…
Descriptors: Adults, Change Strategies, Citizen Participation, Communication Problems
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Reardon, Kathleen K.; Rogers, Everett M. – Human Communication Research, 1988
Challenges the intellectual separation of interpersonal and mass media communication, arguing that this division rests primarily on grounds of historical convenience and university politics. Discusses the consequences of this dichotomy and suggests ways of encouraging intellectual exchange between the two subdisciplines. (MM)
Descriptors: Citation Analysis, Communication Research, Intellectual Disciplines, Interpersonal Communication
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Van de Ven, Andrew H.; Rogers, Everett M. – Communication Research, 1988
Presents an overview of research on innovations and organizations. Criticizes past research and calls for a focus on process research in future investigations, moving from a stage-by-stage conception of the innovation process to a dynamic, continuous conception in which the variables involved are sequenced and analyzed through time. (SR)
Descriptors: Communication Research, Higher Education, Innovation, Organizational Change
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Rogers, Everett M.; Hall, Brad; Hashimoto, Michio; Steffensen, Morten; Speakman, Kristen L.; Timko, Molly K. – Journal of Higher Education, 1999
A study of 55 research centers at the University of New Mexico investigated the nature of the typical center, why funding has risen during the 1990s, reasons for founding the centers, the director's role, how university-based research centers transfer technology to private companies and other organizations, and what determines program…
Descriptors: Administrative Policy, Administrator Role, Case Studies, Financial Support
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Papa, Michael J.; Singhal, Arvind; Law, Sweety; Pant, Saumya; Sood, Suruchi; Rogers, Everett M.; Shefner-Rogers, Corinne L. – Journal of Communication, 2000
Explores processes of social change initiated by an entertainment-education radio soap opera by studying its effects in an observational case study in one rural village in India. Investigates the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer…
Descriptors: Case Studies, Communication Research, Foreign Countries, Higher Education