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Rogers, Everett M. – Knowledge: Creation, Diffusion, Utilization, 1992
This article reviews lessons learned from the agricultural extension model that may apply to the proposed cooperative extension service in education. The agricultural extension model is a user-oriented system linking knowledge producers with other knowledge users. In education, the adopters of innovations may be organizations as well as…
Descriptors: Adoption (Ideas), Educational Innovation, Educational Research, Extension Education
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Rogers, Everett M.; Chaffee, Steven H. – Journal of Communication, 1983
Presents an exchange of views on the past, present, and future of the communication discipline. Suggests that interactive technologies will encourage new models and methods for both mass and interpersonal communication study. (PD)
Descriptors: Communication (Thought Transfer), Communication Research, Communications, Computers
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Reardon, Kathleen K.; Rogers, Everett M. – Human Communication Research, 1988
Challenges the intellectual separation of interpersonal and mass media communication, arguing that this division rests primarily on grounds of historical convenience and university politics. Discusses the consequences of this dichotomy and suggests ways of encouraging intellectual exchange between the two subdisciplines. (MM)
Descriptors: Citation Analysis, Communication Research, Intellectual Disciplines, Interpersonal Communication
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Rogers, Everett M.; Allbritton, Marcel M. – Journal of Business Communication, 1995
Explores the distinctive aspects of the new interactive communication technologies (electronic mail over the Internet) in business communication and their implications. Discusses the growth of interactive communication, the concept of interactivity, physical distance and social presence, getting to critical mass, and flexibility and control of…
Descriptors: Electronic Mail, Higher Education, Organizational Communication, Technological Advancement
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Rogers, Everett M.; Chaffee, Steven H. – Journal of Communication, 1993
Presents a dialog between two communication scholars on communication as an academic discipline. Discusses whether communication is a discipline, the legacy of Wilbur Schramm, and specialization and diversity within the field. (SR)
Descriptors: Communication (Thought Transfer), Communication Research, Higher Education, Intellectual Disciplines
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Dennis, Everette E.; Meyer, Philip; Sundar, S. Shyam; Pryor, Larry; Rogers, Everett M.; Chen, Helen L.; Pavlik, John – Journalism and Mass Communication Educator, 2003
Includes thoughts of seven educators on the place of digital communication in journalism and mass communication education. Discusses communication scholars and the professional field's readiness for the digital age. Notes educators' attitudes towards technology and technology's applications in education. (PM)
Descriptors: Communication Research, Curriculum Development, Higher Education, Internet