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Rogers, Everett M.; And Others – 1985
Utilizing nine schools located in the San Francisco Bay area, a study was conducted to examine the patterns by which microcomputers are accepted and implemented in high schools. Rather than the educational or social effects of this new academic resource, the study focused on: (1) the process of the behaviors and decisions leading to the…
Descriptors: Adoption (Ideas), Case Studies, Computer Literacy, Curriculum Enrichment
Peer reviewed Peer reviewed
Rogers, Everett M.; And Others – Communication Research, 1995
Discusses communication and social construction, AIDS and San Francisco, San Francisco's gay community, and the social construction of AIDS in San Francisco. Describes three eras of HIV-AIDS prevention in San Francisco, a particular HIV prevention program, and the impact of the epidemic in San Francisco. (SR)
Descriptors: Acquired Immune Deficiency Syndrome, Communication Research, Disease Control, Health Education