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Rogers, Everett M.; Svenning, Lynne – 1969
The change process can be described as a cycle consisting of 5 phases: invention, diffusion, decision, adoption-rejection, and consequences. Poor communication between inventor and user is probably the weakest point in the educational system. Most innovative decisions are made by the school system rather than individual teachers. Characteristics…
Descriptors: Change Agents, Communication Problems, Community Attitudes, Decision Making
Rogers, Everett M.; Svenning, Lynne – 1969
The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study by social scientists because they constitute a…
Descriptors: Communication (Thought Transfer), Cross Cultural Studies, Developing Nations, Farmers