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Rogers, Everett M. – 1978
The nature of the Cooperative Extension Service in agriculture was examined to identify aspects that could be applied to the design of an educational extension service. To learn about the organization, programs, and priorities of Cooperative Extension, employees of the state extension services in California, Colorado, New Mexico, New York, and…
Descriptors: Agency Cooperation, Agricultural Personnel, Community Development, Comparative Analysis
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Rogers, Everett M. – 1972
The role of mass media and interpersonal communication in development in Latin America, Africa, and Asia is reviewed. Then, research and development program experience is synthesized to show (1) that the mass media at present play a major role in creating a "climate for modernization" among villagers, but are less important in diffusing…
Descriptors: Bibliographies, Change Agents, Communication Problems, Communication (Thought Transfer)
Rogers, Everett M. – 1970
In terms of its attention to research utilization, vocational rehabilitation today may be where agriculture was in 1913. One reason for this is an inadequate understanding of the process of research utilization. Scattered studies of research utilization have occurred, but suffer from a lack of integration. Among propositions that may be postulated…
Descriptors: Communication Problems, Communication (Thought Transfer), Reading Research, Research
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Rogers, Everett M. – 1968
Supplementing an earlier work, this bibliography lists all new publications on diffusion of innovations (75 new nonempirical and 184 coded empirical studies) added to the Diffusion Documents Center, Michigan State University, from July 1967 to September 1968. Psychology, anthropology, agricultural economics, general economics, communication,…
Descriptors: Agricultural Education, Anthropology, Bibliographies, Communication (Thought Transfer)
Rogers, Everett M. – 1972
Taboo communication is examined in relation to its distinctive characteristics and its significance in inhibiting social change involving birth control in Asian and other countries. Taboo communication tends to occur between very high homophilous individuals, which poses problems for communications research. Research is inhibited when researchers…
Descriptors: Adoption (Ideas), Adult Education, Attitude Change, Change Agents
Rogers, Everett M. – 1972
A review of four quasi-experiments on family planning incentives in three Asian nations is presented, and a multi-national comparative field experiment on family planning incentives is proposed. Experiments include: (1) The Ernakulam vasectomy campaigns, (2) Indian Tea Estates retirement bond incentive program, (3) Taiwan educational bond…
Descriptors: Comparative Analysis, Contraception, Developing Nations, Family Planning
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Rogers, Everett M. – Journal of Communication, 1978
Examines various influences on the dominant paradigm that ruled intellectual definitions of development through the late 1960's. Chronicles the emergence of a newer conception of development which implies a different role for communication than the usual top-down development approach of the past. (MH)
Descriptors: Definitions, Developing Nations, Economic Development, Higher Education
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Rogers, Everett M. – Communication Research--An International Quarterly, 1976
Focuses on the applicability of U.S.-originated communication models to research and practice in Latin America, Africa, Asia, and other countries. (MH)
Descriptors: Communication (Thought Transfer), Developing Nations, Educational Research, Literature Reviews
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Rogers, Everett M. – Communication Research--An International Quarterly, 1976
Describes the dominant model of development, the factors that have led to its decline, and the emerging alternatives. Implications of this shift in thinking on the role of communication in development are discussed and suggestions for using field experiments and network analysis are proposed. (MH)
Descriptors: Change Agents, Communication (Thought Transfer), Conceptual Schemes, Development
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Rogers, Everett M. – American Behavioral Scientist, 1971
Drawing on examples and evidence from social science research on the diffusion of ideas, social movements, and several other related fields, nine propositions dealing with the interrelationships between social structure and social change are explored. (Author/MB)
Descriptors: Adoption (Ideas), Diffusion, Innovation, Interaction Process Analysis
Rogers, Everett M. – Educational Broadcasting International, 1980
Describes the Chinese model of development, explains its five major elements (equality, rural emphasis, integration of modern and traditional ideas, decentralization, public participation and self-reliance), and discusses the role of communication in China's development process. Article is based on observations and interviews during author's visit…
Descriptors: Communications, Decentralization, Developing Nations, Development
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Rogers, Everett M. – Knowledge: Creation, Diffusion, Utilization, 1992
This article reviews lessons learned from the agricultural extension model that may apply to the proposed cooperative extension service in education. The agricultural extension model is a user-oriented system linking knowledge producers with other knowledge users. In education, the adopters of innovations may be organizations as well as…
Descriptors: Adoption (Ideas), Educational Innovation, Educational Research, Extension Education
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Rogers, Everett M. – Human Communication Research, 1999
Suggests that the field of communication study is divided into two subdisciplines: mass communication versus interpersonal communication. Expresses the division by (1) lack of cross-citations between five mass-communication journals and five interpersonal-communication journals; (2) separation of the two subdisciplines in communication…
Descriptors: Citations (References), Communication Research, Graduate Study, Higher Education
Rogers, Everett M.; And Others – 1982
This document reports results from an exploratory investigation into the adoption and use of microcomputers in the home, which involved interviews with 77 home computer owners, 19 individuals who were in the process of computer adoption, and a small sample of home computer manufacturers and retailers. The first two chapters provide information on…
Descriptors: Adoption (Ideas), Decision Making, Diffusion (Communication), Information Networks
Rogers, Everett M.; And Others – 1985
Utilizing nine schools located in the San Francisco Bay area, a study was conducted to examine the patterns by which microcomputers are accepted and implemented in high schools. Rather than the educational or social effects of this new academic resource, the study focused on: (1) the process of the behaviors and decisions leading to the…
Descriptors: Adoption (Ideas), Case Studies, Computer Literacy, Curriculum Enrichment
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