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Reardon, Kathleen K.1
Rogers, Everett M.1
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Reardon, Kathleen K.; Rogers, Everett M. – Human Communication Research, 1988
Challenges the intellectual separation of interpersonal and mass media communication, arguing that this division rests primarily on grounds of historical convenience and university politics. Discusses the consequences of this dichotomy and suggests ways of encouraging intellectual exchange between the two subdisciplines. (MM)
Descriptors: Citation Analysis, Communication Research, Intellectual Disciplines, Interpersonal Communication