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Leonard-Barton, Dorothy; Rogers, Everett M. – 1979
In spring 1977, just as California was emerging from one of the worst droughts in its history, 215 Palo Alto homeowners were interviewed about their views on energy and water conservation, and about the extent to which they had adopted 11 energy-conserving practices (ECP) in the home. The objective was to discover variables both important to…
Descriptors: Adults, Change Strategies, Citizen Participation, Communication Problems