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ERIC Number: EJ617760
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0021-9916
EISSN: N/A
Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication.
Papa, Michael J.; Singhal, Arvind; Law, Sweety; Pant, Saumya; Sood, Suruchi; Rogers, Everett M.; Shefner-Rogers, Corinne L.
Journal of Communication, v50 n4 p31-55 Aut 2000
Explores processes of social change initiated by an entertainment-education radio soap opera by studying its effects in an observational case study in one rural village in India. Investigates the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer communication, and collective efficacy. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India
Grant or Contract Numbers: N/A