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Bhowmik, Dilip K.1
Rogers, Everett M.1
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Rogers, Everett M.; Bhowmik, Dilip K. – Public Opinion Quarterly, 1970
...synthesizeYsI a special type of communication research, in which source-receiver relationships are the units of analysis, in terms of a propositional inventory about homophily-heterophily in communication behavior." (Author)
Descriptors: Attitudes, Behavior Patterns, Communication (Thought Transfer), Empathy